Dynamics 365 Customer Engagement (CE), which includes Sales, Customer Insights, and Field Service, is a suite of applications designed to manage customer relationships, sales processes, service delivery, and customer insights. Microsoft Power BI is Microsoft’s business analytics platform, enabling users to visualise, analyse, and share data insights through interactive reports and dashboards.

How do Power BI and Dynamics 365 CE work together?

Close Integration: Power BI is not part of the Dynamics 365 CE licensing or application itself but integrates seamlessly with all CE modules. You can embed Power BI dashboards and reports directly within the Dynamics 365 CE interface, including Sales, Customer Insights, and Field Service.

Data-Driven Insights: Dynamics 365 CE applications capture critical business and customer data. Power BI is the tool that surfaces this data, allowing users to create interactive dashboards, combine data from multiple sources (including non-Microsoft systems), and generate deep operational insights for sales, marketing, and service teams.

Embedded Analytics: Power BI reports can be added to Dynamics 365 dashboards, forms, and views, providing users with real-time analytics in the context of their daily work.

Out-of-the-Box and Custom Reports: There are pre-built Power BI content packs and templates for Dynamics 365 CE, and you can also design custom reports tailored to your organisation’s needs.

Licensing and Application Relationship

Separate Applications: Power BI and Dynamics 365 CE are separate products. Each requires its own licence; Power BI is not included with Dynamics 365 CE, and vice versa.

Flexible Data Integration: Power BI can connect to (almost) any data source, including all Dynamics 365 CE modules, allowing you to consolidate and analyse data across your business.

Key Takeaway:

Power BI is not part of Dynamics 365 Customer Engagement, but the two are tightly integrated. Dynamics 365 CE holds your core business and customer data, while Power BI unlocks the value of that data through advanced analytics and visualisation. To use Power BI with Dynamics 365 CE, you need a separate Power BI licence, but the integration empowers your teams to make better, data-driven decisions directly within their Dynamics 365 environment.

Dynamics 365 Business Central and Microsoft Power BI are two separate Microsoft applications, each with their own licensing, but they are designed to work closely together to deliver powerful analytics for your business data. 

Business Central is a comprehensive ERP solution that manages your core business processes such as finance, sales, purchasing, and operations. This is where your organisation’s vital business data is captured and maintained. 

Power BI is Microsoft’s leading business analytics tool. It enables users to visualise, analyse, and share insights from their data through interactive dashboards and reports. 

How they work together: 

• Seamless Integration: Power BI integrates naturally with Business Central, allowing you to connect directly to your ERP data and surface it through rich, interactive visualisations. This integration lets you embed Power BI reports and dashboards directly within the Business Central user interface so users can access insights without leaving the ERP system. 

• Enhanced Reporting: Out-of-the-box Power BI reports are available for Business Central, and you can also create custom reports tailored to your specific needs. This empowers organisations to move beyond static spreadsheets and gain real-time, actionable insights. 

• Data-Driven Decisions: By leveraging Power BI’s analytics capabilities on top of Business Central’s data, organisations can spot trends, monitor KPIs, and make more informed decisions to drive business performance. 

Licensing and Application Relationship: 

• Separate Licensing: Power BI is not included as part of the Business Central licence. While Business Central provides the option to embed Power BI content, users must have a separate Power BI licence (either free or Pro, depending on the features required).  

• Distinct Applications: Although closely connected, Business Central and Power BI are distinct products. Business Central is your ERP system, the source of your business data, while Power BI is the tool that brings that data to life through analytics and visualisation. 

Microsoft Power BI can integrate with all major Dynamics 365 modules, ERP (Finance & Supply Chain, Business Central) and CE (Sales, Customer Insights, Customer Service, Field Service). You can design reports that draw from the specific modules your business needs, providing actionable insights across finance, operations, sales, marketing, and service teams.

Here are some example modules and reports showing the capability to integrate with all the modules required.

Example Scenarios

ERP (FSC & BC): 

• A CFO might use a Power BI dashboard to monitor cash flow, profitability by department, and overdue receivables, drawing data from General Ledger, Accounts Receivable, and Projects modules. 

• An Operations Manager could track inventory levels and supplier performance using data from Inventory Management and Procurement modules. 

 CE (Sales, Marketing, Customer Service, Field Service): 

• A Sales Manager can view a Power BI report on pipeline health and lead conversion rates, using data from Leads and Opportunities modules. 

• A Marketing team might analyse campaign effectiveness and customer engagement across multiple campaigns and segments. 

• Customer Service leaders can monitor case resolution times and agent workloads, while Field Service teams track work order completion and asset maintenance. 

At a high-level summary, Power BI connects directly through Common Data Service or Dataverse (the data storage behind Dynamics 365 apps), via APIs, or by directly reading data from data storage like a Data Warehouse, a Lakehouse, or OneLake if you are also using Microsoft Fabric as your data analytics platform. The latter may be the best approach if you need to combine data from multiple business applications. 

There are three primary ways to connect Microsoft Power BI to Microsoft Dynamics 365 Finance and Supply Chain Management (D365 F&SCM) data:

• OData Feed.
• Bring Your Own Database (BYOD).
• Microsoft Fabric Link.

1. OData Feed – near real-time, but limited

The OData feed provides near real-time access to the transactional database via Dynamics 365’s public data entities. This method is suitable for lightweight, interactive reporting where freshness of data is key.

However:

• It is limited to the entities exposed via the data entity framework.
• Performance may degrade with large datasets or complex joins.
• Only published fields (standard or custom) are accessible, and exposing new fields often requires a developer.

2. BYOD (Bring Your Own Database) – customisable and stable

The BYOD approach allows selected data entities to be exported on a scheduled basis to an external Azure SQL database. Power BI can then connect to this database for reporting.

Advantages:

• Better performance and more control over schema.
• Allows data transformation via SQL views.
• Useful for building a centralised reporting warehouse.

Limitations:

• Still based on the data entity framework.
• Custom or additional standard fields require developer involvement to expose.

3. Fabric Link – full table access with flexibility

The Fabric Link is the most robust and modern integration method for connecting Dynamics 365 Finance and Supply Chain data to Microsoft’s analytics ecosystem. It enables near real-time synchronisation of transactional data into Microsoft Dataverse, where it becomes readily accessible for analysis in Microsoft Fabric or Power BI.

Why choose Fabric Link?

• Direct Table Access: Unlike OData and BYOD, Fabric Link provides access to the underlying raw application tables—not just limited data entities—unlocking greater data granularity and completeness.
• No Developer Dependency: All standard and custom fields are available out of the box, eliminating the need for additional developer configuration or deployment steps.
• Near Real-Time Refresh: Data syncs regularly with minimal impact on the performance of the Dynamics 365 Finance and Operations environment, ensuring up-to-date reporting without compromising system stability.

This approach is ideal for organisations seeking a scalable, low-maintenance, and high-fidelity connection to their ERP data for enterprise-level reporting and advanced analytics.