Meaningful Engagement: Communicating with your members in troubled times
Cancelled. Postponed. Moved online.
For associations and membership organisations, events are often the lifeblood of communication strategy and revenue, but what happens when meeting in person is no longer an option?
We find ourselves in a challenging environment. Covid-19 has disrupted our way of life, our approach to doing business, and of course for those within the association and membership space; how we communicate effectively with our membership base.
In uncertain times, members look to their association for guidance and direction. They are hungry for interaction from their industry leader and trusted partner… YOU! In this webinar we will take you through a number of strategies and technologies that can help you support your members and transform your organisation.
We will cover:
Email marketing
Member portal
Relationship management
Online events
Remote working and digital transformation
Panel of Association Leaders
CEO, Massage & Myotherapy Australia
Ann Davey is the CEO of the leading not-for-profit association for massage and myotherapy, with a membership of over 8,600 practitioners. With over 20 years of leadership experience in NFP, university, and commercial organisations, Ann holds a Bachelor of Commerce, HR, and Administration Management. While Ann has worked at the association for over a decade, she became CEO in April, at the height of the first wave of COVID-19.
CEO, Australasian Cemeteries & Crematoria Association (ACCA)
Chris Harrington is the CEO of the Australian Cemeteries and Crematoria Association (ACCA). Having worked in the funeral, cemetery, and crematoria sector for 20 years, Chris spent eight years as a supplier, travelling around Australia. He then spent four years as the Victorian Divisional Director of the Australian Funeral Directors Association. For the last eight years as CEO of ACCA, Chris has been responsible for guiding the association and its members to gain information around industry best practice, education, and innovation.
About the Speakers
Business Development Manager
Professional Advantage
Dennis joined Professional Advantage as Business Development Manager in 1999 and has seen major changes in both technology and vendors within the sector over the past 20 years. He has consulted within a large number of mid-market enterprises, helping them enhance their business processes via technology and advising on how best to deploy various technologies to enable enterprises to become 'high performing'.
Executive Director
Association Executive Services
Nick is the Executive Director and Founder of AES, and with over 30 years of management expertise is one of the most experienced NFP leaders in Australia. He holds a Bachelor of Arts and a Graduate Diploma in Management; has a fellowship of the Quality Society of Australasia; and is a former board director, state president, and fellow of the Australasian Society of Association Executives and member of the American Society of Association Executives.