Professional Advantage is pleased to announce that we are partnering with Associations Forum at the Association Membership Summit 2026 on Thursday 26th February 2026 at the QT Canberra Hotel in Canberra.

As part of the Association Membership Summit 2026, attendees will gain practical tools and insights to keep up-to-date on how to recruit, retain and engage members.

This intensive one-day summit is designed to provide practical insights into the common membership including how to improve engagement and services, manage difficult member dynamics, strengthen the member experience and create a member-centric strategy for your association.

Topics to be covered include:

Membership Recruitment, Retention & Growth

Member Engagement, Collaboration & Services

Advocacy and Technology to Enhance Membership

Constitutional and Legal Aspects of Membership

Managing Challenging Members

We are proud to bring you Upbeat, Microsoft’s leading Microsoft Dynamics 365-based platform that automates and simplifies the processes of recruiting, retaining and engaging your members. Upbeat is a leading technology solution that meets the needs of modern associations. It has been specifically designed to help associations like yours manage processes in areas such as:

Membership | Education and Professional Development | Events & Conferences | Committees and Special Interest Groups |Marketing | Member Portal | Financial Management | Analytics | Microsoft Copilot (AI)

Who to look for

Our industry experts Dennis Dalla Costa and Robert Mete will be attending this event on behalf of Professional Advantage. Dennis and Robert each have over 25 years of experience in helping organisations enhance their business processes with technology and advising how to best deploy various systems to achieve a better outcome.

Where to find us

Come and visit us to discover how we can assist your association streamline operations, reduce costs, maximise revenue, and fulfil your association's strategic mission.

We look forward to meeting you!

Make the most out of your visit and schedule time with Dennis or Rob in advance.