Microsoft Dynamics CRM 2015 has been released and is now available from Professional Advantage.

With powerful and easy‑to‑use functionality in marketing, sales and customer service, Microsoft Dynamics CRM is a proven solution that allows businesses to generate prospects, close sales, and maintain customer relationships. And for businesses wanting to bridge the gap between sales and marketing, Dynamics CRM delivers on a variety of fronts.

The 2015 version of Dynamics CRM includes a number of impressive new and enhanced features across sales, marketing and customer service. These include, but are by no means limited to, the following:


Guided Sales Processes: You can now guide sellers towards your preferred outcomes using improved branching logic while enhancing the impact through the automation of business processes.

Product Families: Improve your sales results by bundling products and recommending related products for cross‑ and up‑selling. You can also simplify and reduce your product management time with product attributes. 

Sales Hierarchies: Report on and manage your sales data so that it maps to your business. CRM 2015's hierarchical visualisations provide territory and forecasting data in real‑time.


Multi-Channel Marketing: The 2015 version of Dynamics Marketing helps organisations streamline campaign creation and enhance segmentation with A/B and split testing, graphical email editing, approval workflows, and integrated offers.

Email Editor: Marketers are now able to choose from pre‑defined templates or produce an email from scratch using an interactive drag‑and‑drop build process or an advanced editor for the CSS & HTML professionals.  

Collaboration with Sales: Synergies between sales and marketing can now be improved with the new Sales Collaboration Panel. This enables sellers to gain visibility into campaign activities, provide input into marketing campaigns, and have greater control over communications that target their customers.


Customer Service & Social
Case Management: Agents can now provide differentiated support levels with flexible Service Level Agreements (SLAs). New insights into service effectives can now be achieved by tracking and analysing key metrics such as Case Resolution and First Response.

Microsoft Social Listening: This is a powerful new service that organisations can use to monitor social media channels such as Facebook, LinkedIn and Twitter. Using Social Listening, you can track brands, products, campaigns and your competitors world‑wide and in real‑time.


A new era in CRM
Whether you are considering an upgrade or exploring Dynamics CRM for the first time, the release of Microsoft Dynamics CRM 2015 makes now a great time to invest in this incredible solution. For more information contact Professional Advantage on 1800 146 499.


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