Birch & Waite
Birch & Waite leverages Board and Professional Advantage to support rapid growth
"The company never stands still when it comes to overcoming challenges. It’s about staying on top of our game. We needed to make sure our forecast aligned with what we were planning to do, and that it correlated to our integrated business planning and sales and operational plans."
Lisa Hennig, CFO, Birch & Waite
To implement a corporate performance management solution that would deliver Annual plans, rolling forecasts, on demand scenario planning and financial performance reporting, and to support sustainable growth and investment strategies.
Birch & Waite is an Australian food manufacturer with around 130 employees. Its products include fresh mayonnaise, dressings, sauces and desserts for customers such as KFC, McDonalds, Pizza Hut, Lite n Easy and Woolworths. Superior quality, integrity, passion and continuous improvement are at the heart of this innovative company’s core values.
As a diverse business trading in multiple segments – and with complex supply chains – Birch & Waite depends on analytics and reporting to:
For many years, the company had relied on Excel spreadsheets to capture and forecast financial information. This approach was time-consuming and prone to error and version control issues. It also lacked the sophistication to provide accurate forecasts with ease. Given the time involved in preparation it was deemed an impossible task to move to rolling forecasts.
Birch & Waite needed a single streamlined corporate performance management tool. The solution needed to:
Birch & Waite assessed a range of tools to meet its data and forecasting needs. It selected Professional Advantage and Board, which provides a single version of truth in one analytical environment, due to its strong performance in BARC’s Planning Survey, and Professional Advantages acumen and understanding of its rolling forecast needs.
Professional Advantage designed, developed and implemented a Board solution perfectly suited to Birch & Waite’s needs. Key features included:
With imminent growth plans, Birch & Waite needed a solution that could be implemented quickly without requiring additional resources. As a result, Professional Advantage ensured that the Board solution was user-friendly, intuitive and low maintenance, so it could be managed by the finance team within existing resourcing capacity.
Implementation was completed in 2012 after three months of design and development effort.
“There’s no comparison between Board and our previous systems. Compared to other systems I’ve used in larger companies, Board is the best.”
Lisa Hennig, CFO, Birch & Waite.
In the five years since implementing Board, Birch & Waite has experienced significant improvements in its corporate performance management.
“The solution has stood the test of time. The software has not changed markedly from what we originally implemented, and it’s still robust in delivering what we require. It meets director and shareholder requirements for high level insights, as well as more granular detail that supports business users well.”
Lisa Hennig, CFO, Birch & Waite.
Birch & Waite is considering expanding its use of Professional Advantage’s Board solution across other parts of the business.